Avon Protection.

The brief was simple. Impact.

We used several rounds of meetings to settle on a concept... this is our preferred way to work with clients - collaborate. By working through several scenarios together it allowed us to explore, dismiss and develop ideas together.

When we decided on the best idea, it was time to summon the mannequin army....

Avon Protection are a world leader in Respiratory Protective Equipment (RPE), providing complete solutions for Air, Land and Sea based personnel in Military, Law Enforcement, First Responder community, Firefighting and Industrial sectors globally. Their products can be tailored to work in multiple scenerios and showing them as used is the most effective way to do this.

We positioned three mannequins front & central, each dressed with different equipment for on stand discussion. This works well when vistors are on the stand, but how do we attract initially?


Building the rear wall to 4m, we had a staircase from the front of the stand to the rear. Each step had two fully dressed mannequins on it and the highest level had a 3m banner behind it. The banner followed the footprint of the stand and raised a further metre to the front, making the total height 8m from the floor - definately enough to attract attention.

On the rear wall we had two 90" screens playing in portrait mode, a further accessory display and also informal meeting areas to each side.

The drama created by the overall height and the mannequin army - marching towards the floor - had the desired effect.

Avon Protection had their most successful show to date, the challenge now is making it even better next time... 

Contact Us If you would like to collaborate on your next project.

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