Buhler Sortex are a leading global supplier of optical sorting solutions to...
Two storey solution at K2016 in Dusseldorf
Buhler Sortex are a leading global supplier of optical sorting solutions to the food and non-food processing industries and have been at the forefront of optical sorting technology for over 60 years.
Attending ‘K’ 2016 with their North American partner company, NRT, the world’s premier fair for the plastics and rubber industry, presenting everything the sector has to offer in 2016, Buhler Sortex wanted a two storey stand with a clean, modern and high-tech finish. Their stand space was 9.5 x 6m, with one open side.
The ground floor was to be used to showcase two machines and the upper floor to be a meeting and hospitality area, complete with tables, chairs, presentation screen and a bar area.
Our aim was to create something clean, but striking. With the Buhler and NRT logos being black, we used clean white with black feature lines to define the stand structure. We then used some of Buhler’s product imagery and colour icons in key areas to lift the stand. Using direct apply technology, the main wall graphic images blend seamlessly. At the front of the deck structure we added a light box graphic, highlighting the product sorted on the machines being shown.
We built a suspended ceiling underneath the deck structure to light the machine and both machines also had a free standing iPad next to them for further product information. The stand storage was incorporated into the stairwell to maximise space and positioned a reception counter by the stairs to allow Buhler to control the flow of visitors onto their stand.
At the top of the stairs we had a second counter, which acted as the hospitality bar for the invited guests. Comfy seating and a presentation screen finished the hospitality area perfectly.
For additional privacy to the upper area, we cleverly added a large Buhler banner – this also proved a great brand platform from outside looking in.
The extra height of the second floor really added another dimension to this stand, creating the ideal solution to the original brief. The mixture of product demonstration and client hospitality worked extremely well for Buhler – we look forward to the next project we can work on together.
For more information on this project or to discuss how we could help you at your next exhibition, call us now on 0117 951 3661.